Growing up as a Black woman with a white mother, learning how to care for and style my hair was a unique challenge. To better understand natural hair care, I researched easy-to-follow hairstyles, common dos and don’ts, and how to establish a consistent routine, and ways to protect curls while identifying different curl patterns. From this research, I created an informative infographic focused on proper curly hair care. As the concept evolved, I developed a brand identity called Curly Hair Care. The brand guidelines feature a vibrant color palette paired with a clean, modern silhouette and fine-line graphics, reflecting both the energy and elegance of natural curls.